stimulate
Kevin
Bradshaw
Chief Advertising Officer
WITH
roi
About me
The Art of the Advertiser
I am an old school creative advertiser, passionate about ad tech and new advertising initiatives. I have extensive AdTech experience which allows me to analyze data in a strategic way that increases ROAS, while holding up a mirror to ad
campaigns that are under-performing. By taking advantage of 20 years of experience in both traditional and digital media, I can efficiently find why campaigns aren’t performing well, and fix them before ad-spend waste occurs. Many complaints that consumers have with advertising can be fixed by focusing on the art of advertising, a concept that I excel at, because I am an artist first and an advertiser always. If your organization is missing a dot-connector, it’s time to talk!
CHIEF Advertising Officer - KIBS MEDIA
Experience
Ad Ops Director- MWWPR Integrated PR
2023 - 2024
- Led a 8 person White Label Team
- Executed Omni-Channel Ad Campaigns, resulting in lower CPMS, Higher Leads, Increased Traffic for our White Label Partners
- Designed and Implemented Campaign Structure for Programmatic, Native, CTV, D/OOH, Audio
- Designed and Implemented Campaign Structure for Broadcast, Radio, OOH, Print
- Oversaw creative team who reworked client assets to correct size, ensuring functionality
- Negotiated Vendor Contracts including incentives for Clients
- Implemented Internal processes that increased efficiency across our White Label team
- Passion Project: Grammy Nominations 2023
- Achievements: Signed 3 new client partnerships after 1 test account
- Hands on Keyboard experience with DSP’s including: Adelphic, the Trade Desk, Amazon DSP, FreeWheel, Basis, StackAdapt, Adobe Advertising Cloud
- Campaigns Included: Brave, the Grammy’s, Culligan
2019-2023
- Led a Team of 5 Managers and Associates
- Head of the Digital Accelerator Program for The Media Team for College Interns
- 120% increase in organic agency growth for the Media Team, by streamlining and making processes more efficient
- Developed and Implemented operational strategies to improve efficiency and reduce costs utilizing platforms such as TapClicks, Nativo, Outbrain and Hubspot.
- Directed planning meetings to discuss progress towards organizational goals.
- Campaigns Icluded: NFL, Unify Ukraine, Peoples Park Foundation, Aquamar, Nikon, E.J. Gallo Wines, Subaru, Amazon Prime Video, Tidal, Ansell, PBTA, Big Ass Fans, Black & Decker, Husqvarna, Deloitte
Ad Ops Manager-Walrus
Consulting/ Contract Work
2017-
2018
- Worked within DV360, Meta, Google Ads, Bing Ads, and Trade Desk DSP to manage accounts, activate, tag, traffic, optimize and provide analysis for all digital media campaigns, including SEM, social, display, mobile and programmatic.
- Contract position that was added for a new client
- Responsible for appending tracking codes, conversion pixels, etc for proper web analytics measurement both from the front-end DV360 side and working with clients web developers
2016-2017
2018-2019
- I took on various Consulting/Contract work due to the birth of my child. I worked with Creative Circe and 24/7 to consult with different organizations and fill in skills gaps on different teams, usually due to maternity leave.
- Due to my broad skill set, I was an easy fit to Plug-In to teams and get right to work, with minimal supervision.
- Clients included: PVH Corp, Furman Roth, Glow Digital, Sandler Digital, Walrus
- Campaigns Included: IFC, National Grid, Fordham University, NACE, PNC Bank
Senior Media Buyer/Planner-Icon
2014-2016
- Media Buying/Planning for Omnicom’s closed-loop network
- Oversaw and implemented media placements for barter clients, Icon Staff, Icon Vendors
- 80% Media Buying/Planning
- 20% Account Management
- Supervised Team of 6 Jr Media Buyers/Planners
- Campaigns Included: Hartz, Perdue Pharma
Skill Strengths:
- Deep ANALYTICAL MindSet
- UNPARALLELED attention to detail
- go-to team leader
- a rare left-right brain balance
- organizational fluidity
- thought leader with hands on keyboard experience
- insatiable knowledge thirst
TECHNICAL SKILLS (Proficient in Mac and PC)
Google Ads (Certified), Bing Ads, Adobe Ad Cloud, GTM, Google Analytics (Certified), Viant, Spotify, Hulu, DV360-DCM (Certified), OUTBRAIN, NATIVO, VIBE.CO, Facebook ADS, LINKEDIN ADS, X (Twitter) ADS, Kantar-SRDS, ComScore, Nielsen, Millward Brown, Datorama, Tableau, Tapclicks, Canva, Adobe Illustrator & PhotoShop, MediaOcean, PRISMA, STRATA, MS Office, Privacy Laws GPGR, CCPA
This Weeks Quote:
It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.
-Isaac Asimov
Work Portfolio
Role: Media Buyer, Planner, Strategist, Account Management
ROI Impact: Barefoot launched their Spritzer Campaign in spring of 2020, however due to the pandemic the ad copy & platforms had to be changed due to the COVID-19 Pandemic. As an alternative I was tasked with looking at alternative channels (Hulu, Spotify, Programmatic) and ways to measure engagement (use of QR Codes) allowing Barefoot to position themselves as a leader in the emerging market of Spritzers and Hard Seltzers.
Role: Experiential Activation, Media, Buyer, Planner, Strategist
ROI Impact: This campaign return had more to do with social support and supporting a global cause than it did with direct revenue or financial returns. Instead, Ukraine was able to discuss on a national platform the need to continue to support Ukraine in the war against Russia. Social Campaigns have lasting impact and have the ability to increase support for agendas.
Nikon Z30 Campaign
Role: Media Buyer, Planner, Strategist, Paid Social, YouTube
ROI Impact: After a Revenue Slump, Nikon experienced positive sales revenue, landing them back in the black after being in the red in 2020. Nikon expanded their social presence through organic and paid content aimed at content creators. The use of Social Promotion of Influencer content on YouTube with Long Form Video Drove high in platform engagement and site traffic.
Grammy Nominations 2023
Role: Ad Ops- Pixel/UTM Tags, Audience Segmentation
Media, Buyer, Planner, Strategist, Paid Social Campaign
ROI Impact: Advertising for the 2023 Grammy Nominations was a strategically smart decision, as viewership and interest were waning. By utilizing paid ads, the Grammy’s were able to increase newsletter signups, and they had the highest viewership of the 2024 Grammy’s in February following the ad campaign.
No matter where your company is in the customer journey, roi is absolutely necessary. If you need someone to get in and get in fast, i am your guy. i am a natural born cleaner, and i have found in my past experiences that low roi is usually the result of a messy ad campaign.
When your ready for a clean-up, just call kevin!
(three four seven-six six eight-one six two one)